Neuroethics of Cognitive Enhancement Claims in Consumer Products: A Position Paper

Abstract

There is real interest in neuroethics of cognitive enhancement claims in consumer products right now, and real uncertainty about
exactly where it delivers the most value. We pull together the current evidence for neuroethics of cognitive enhancement claims in
consumer products, covering the methodological, practical, regulatory and cost angles, with an eye on where practice has
genuinely settled and where researchers and reviewers are still largely working it out for themselves. Selective, context-specific
pursuit looks better supported by the evidence gathered here than either broad rollout or blanket avoidance.